Robin Worsnop of Rabbie’s

Robin is Chief Executive and founder of Rabbie’s, an internationally recognised tour company, who deliver memorable experiences for small groups of inquisitive travellers, by creating authentic connections between people and places.

Rabbie’s has grown to be the UK’s most successful independent small group tour company, operating from Edinburgh, London, Glasgow, Dublin and Inverness. Robin established Rabbie’s in 1993, having completed a History degree at Edinburgh University in 1990 and carries customers from all over the world to all corners of Scotland, England, Ireland and Wales. Rabbie’s is driven by his vision to make the world a better place through travel.

Rabbie’s has won multiple awards including 6 Scottish Tourism Thistle Awards, Scottish Business in the Community’s SME of the Year (2010, 2012 and 2016), 3 Vision in Business for the Environment awards (2009-2013), UK’s Gold Star Green Tour Operator of the year (2013), Edinburgh Chambers of Commerce Best Performing Business 2014 and Europe’s Outstanding Example of a Sustainable and Responsible Tour Operator (2011). In 2015 Rabbie’s was awarded a Queen’s Award for Enterprise in International Trade. In 2016 Rabbie’s won 2 British Travel Awards and Robin himself was awarded the prestigious Silver Thistle award for his outstanding contribution to Scottish Tourism. 

In 2014 Robin became chair of a new entrepreneurial start-up Mara Seaweed, taking one of Scotland’s unsung natural products and turning it in to a high quality, healthy and tasty seaweed seasoning, now loved by a number of celebrity chefs including Paul Hollywood.

Robin also gives his time voluntarily to a number of Tourism Groups in Scotland. From 2007 to 2010 Robin was Chairman of the Tourism Innovation Group, and has been a keen advocate of innovation in product development and sustainable tourism. In August 2010 he became Chair of ETAG (Edinburgh Tourism Action Group), and has since piloted the development of the 2020 Tourism Strategy for Edinburgh. Robin also served on the management group of the Edinburgh Capital Group (representing Edinburgh’s attractions, tours, festivals and theatres) between 2003 and 2012. He also helped establish the not for profit organisation Climate Change Scotland and was its inaugural Chair in 2008. He is a member of Edinburgh Festivals Forum, North Highlands Initiative Tourism Board, Scottish Tourism Alliance Council, Edinburgh 2020 Tourism Strategy Implementation Group and Chair of The Hospitality Industry Trust Rhubarb Club.
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