- The changing landscape of marketing.
- Align marketing across your entire business.
- Demand generation and ROI.
- Marketing platforms and methodologies.
WHAT WILL YOU LEARN?
- How to align your core business functions with Marketing.
- What to look for from your marketing team.
- How to demonstrate the value of marketing to the board.
- The best free tools and platforms out there and a few handy hacks.
MEET THE HOST
Lynsey has delivered Marketing strategies for an array of organisations, from Fortune 500 companies to fast growing start ups.
With a profound understanding of traditional, digital and inbound marketing strategy and planning, Lynsey has experience in building highly effective marketing departments and brands, from the ground up, as well as rapidly transforming underperforming teams.
With global b2b and channel marketing experience Lynsey has delivered multi-channel strategies that have driven new market entry and transatlantic growth as well as raising brand profile and position to accelerate an exit.
Currently Marketing Director at ZoneFox, Lynsey also delivers Strategic Marketing consultancy services for a number of tech scale ups and one of Edinburgh’s leading Universities.