Charlie Smith of Scottish Development International & Scottish Enterprise

Charlie Smith is Managing Director of Scottish Development International, the body responsible for international trade and investment efforts. He is also responsible for Group Strategy and Technology across Scottish Enterprise.  His initial role with Scottish Enterprise was overseeing the transformation and strategic repositioning of the organisation.  

Charlie joined SE from VisitScotland, where he was Director of Marketing and Digital. His career has spanned 20 years, working across marketing, sales, product management and digital transformation projects for large businesses such as BT, Orange, Vodafone, The Royal Bank of Scotland, AXA and OVO Energy – a challenger retail energy brand.

Charlie has a keen interest in social enterprises and is the chairman of SportInspired, a charity that aims to boost activity levels, confidence and life skills of young people across the UK and Ireland, through sport.


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