MARCUS PICKERING, CO-FOUNDER OF PICKERING’S GIN
WeDO SCOTLAND EXECUTIVE TEAM AMBASSADOR
DOUGIE WALKER OF CLAYMORE GLOBAL SOLUTIONS
WeDO SCOTLAND EXECUTIVE TEAM AMBASSADOR
WHAT WILL BE COVERED?
More overseas shoppers are buying online from UK businesses than any other nation in Europe. The global study found that 1 in 7 (14%) of global online shoppers have bought goods from the UK in the past 12 months. Whether it is goods or services that you are offering, opportunities abound but how are you best to take advantage of them?
Regardless of the size of your business, exporting offers increased sales, as well as domestic and global competitiveness. Exporting also reduces your reliance on the British market, thus making you less vulnerable to economic fluctuations. This workshop will provide you with practical tips which you can start implementing right away to kick-start your global journey.
- Customer demographics – does a market exist for your products or services?
- What climatic or geographic factors affect the use of your product or service?
- Are modifications required to make your product appeal to foreign customers?
- How do you manage foreign financial transactions and trade taxation?
- What are the best routes to market?
- Methods of distribution – company-owned subsidiaries, agents or distributors?
WHAT WILL YOU LEARN?
- How to start building a proposition for each of your target markets.
- How to create your initial global marketing plan.
- Key tools and agencies who can assist you on your global journey.
- The best routes to market.
- Pre-exporting considerations.
MEET THE HOSTS
In five years, Pickering’s has grown rapidly, with 22 members of staff and a distillery producing 20,000 cases a year. Their products were one of the first of the newer-wave of UK gins to enter Australia. 20-30% of Pickering’s turnover is now from exports, interestingly, Europe is one of their smallest export markets. As well as their first overseas market in Australia, they currently export to 22 states of the USA, Canada, New Zealand, Macau, Denmark, Austria, China, South Korea, Hong Kong, Germany, Austria, Switzerland, Belgium, Luxembourg and the Netherlands.
In June 2018, Pickering’s opened their first Gin & Seafood Bar in China. Located in Chaoyang District, one of Beijing’s liveliest hotspots for wining and dining, the purpose-built venue is an integral part of their long-term export strategy. Developed in conjunction with PandaBrew, pioneers of the fledgling Chinese craft beer scene, the 270 square metre venue comprises a 120-cover restaurant, three bars and a live music stage.
In 2018, Pickering’s exported their hugely popular Gin Baubles to the USA – almost half a million baubles were shipped to the United States and were sold in 23 states.
A first for a Scottish gin distillery, Pickering’s have created a gin that has been specifically developed to be enjoyed at altitude. Their British Airways Centenary Gin is sold on board served with tonic and a slice of lime and is included as part of a limited-edition triple ‘Gin Flight’ miniature gift pack, sold on board on all long haul and non-EU flights through the High Life Shop.
Dougie is the founder & CEO of Claymore Global Solutions. Incorporated initially as Claymore Security Solutions in 2011, the company provides secure land, sea and air moves of high value assets and personnel for the world’s biggest shipping, oil & gas and logistical distribution companies. He launched Claymore Global Solutions in 2014, which is the parent company for the evolving Claymore brand including Claymore Afghanistan and Claymore Afghanistan Aviation Services.
Claymore Global Solutions (CGS) is a strategic global business and risk consultancy company operating worldwide. The provision of effective risk management to their clients involving managing their risks and implementing processes and controls to address these risks.
Claymore Afghanistan is an international provider of Risk Management Consultancy (RMC) which incorporates Integrated Security Services (ISS) and Integrated Protective Solutions (IPS) to assist and support governments and organisations operating in Afghanistan.
It provides risk management advice and expertise to multi-national companies conducting business in Afghanistan and the following services: Construction security support – DCDA Kabul New City Risk and Business Management, Management of APPF personnel as well as a Private Security Detail with Journey Management and Afghan wide Security for both USG and commercial projects.