Alan Steel of Alan Steel Asset Management joins the WeDO Scotland Executive Team

Published by Belinda Roberts MBE on


We are delighted to announce that Alan Steel of Alan Steel Asset Management has joined our Executive Team of Ambassadors. Alan has been a member of WeDO for nearly a year and recently was guest speaker at one of our Foundation Member Breakfasts.

Alan has spent over 35 years practising and studying the secrets of how real wealth is created. During this time, he has built a highly qualified team, written countless articles, appeared on radio, television, in national media, and is widely known as a leader in his field.

A highly sought-after speaker, he loves what he does and uses his vast experience and knowledge to create better ways of increasing wealth for everyone, regardless of their income.

Originally from Bo’ness, Alan ’emigrated’ to Linlithgow aged five and a half, attended Linlithgow Academy followed by Edinburgh University from 1965 to 1969 where he gained a degree in Geography & Maths . He worked as a Trainee Actuary, Training Manager and an IFA until 1975 when he set up Alan Steel Asset Management in Linlithgow due to his ‘allergy’ to commuting!

Thanks to his experience, Alan has given advice to the Government Treasury Select Committee. He has helped them tackle issues such as Split Capital Fund, the Equitable Life debacle and how the government re-establishes our faith in investment funds.

As an early critic of With Profit Plans, Alan was the first to accuse Equitable Life back in 1997 of incompetence.  And he has penned hundreds of articles criticising the Government and an industry, which encourages financial ignorance and rewards poor sales techniques with high commission. His many articles and quotes in the media demonstrate his commitment to continuously ‘lift the lid’ on the industry and bring education to your doorstep.

From their base in Linlithgow, Alan Steel Asset Management, with a staff of 40, serve clients throughout the UK, the Channel Islands, Monaco, Spain and even as far away as Australia. They spend enormous resources on research which enables them to predict problems like With Profits, Equitable Life, Endowment Mortgages, Pension Fund and the various popular investment strategies pushed by poorly trained financial sales people.

They have won countless industry awards over the years and following on from their third place two years running in the Money Marketing Financial Services National Awards in the Best Investment Advisors category, they this year won first place in the 2012 Awards which took place in March. ?This is the third time since 2005 that they have achieved the top spot, a record for the Awards and goes to further underline their commitment to quality advice and service. Here are some other accolades they have achieved:

  • 2012– Winner – UK Best Investment IFA
  • 2011– 3rd place in MoneyMarketing UK?”Best Investment?Adviser”?Award
  • 2010– 3rd place in MoneyMarketing UK?”Best Investment?Adviser”?Award
  • 2008– UK Top 3 & Top Scottish Best Investment IFA
  • 2007– Winner – UK Best Investment IFA
  • 2006 – UK Top 3 & Top Scottish Best Investment IFA
  • 2006 – Winner – The Scotsman “IFA of the Year”
  • 2005 – Winner – UK Best Investment IFA
  • 2004 – UK Top 2 & Top Scottish Best Investment IFA
  • 2003 – Top Scottish IFA & UK Top 5 “Headline Money”
  • 2000 – Top Scottish IFA & UK Top 2 “IFA of the year”
  • 1999 – Top Scottish IFA & UK Top 4 “IFA of the year”
  • 1998 – Harper & Queen ‘A’ List of UK Financial Advisors
  • 1998 – “International IFA Administrator”

Alan Steel Asset Management sponsor Scottish golfer Stephen Gallagher from Bathgate.  For any golfers reading this, you can watch an exclusive video that Stephen made for them giving his bunker tips here.

When asked what he enjoys doing outwith work, Alan comments:

“I like red wine, any music, blue skies, independent thinkers, good food and laughing. Oh, and I have no intention of retiring despite the fact that I’m an OAP!”

We know that Alan will be a huge asset to our Executive Team and he has already been playing an active role in the planning of our inaugural Annual Conference which will be taking place later this year. A very warm welcome Alan and we look forward to working with you.

Alan Steel Asset Management is on Facebook and you can also follow Alan on Twitter too.

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