Click on the photo above to view Ian’s LinkedIn profile
WeDO member Ian LeBruce, founder of Cappuccino Ads has been shortlisted for the New Business of the Year award in the 2014 National Business Awards. ?Founded in March 2013, they print messages and ads on biodegradable, double-walled cups and supply them to independent coffee shops and cafes in and around Edinburgh.
They research demographics in specific areas in which they operate, to ensure that they can target messages to specific groups. Having started supplying the Edinburgh market, they are now expanding further afield into Glasgow and are looking to reach even further and develop their business model over the coming months.As well as focussing on this innovative and affordable form of advertising, they also have a strong focus on the environment with all products being completely biodegradable. ?They also wanted to significantly reduce the carbon footprint of their coffee cups. ?Most paper and plastic cups are made in China travelling 5000 miles to reach the UK, however Cappuccino Ads make and transport theirs from Ireland.
The business also has a very strong corporate social responsibility element to it. ?One of their first campaigns was a milk-carton inspired missing person?s ad. ?After the success of the campaign they now frequently run free ads for charities and missing people, helping to generate awareness and have a positive impact on social issues.
Judge, Emma Jones, CEO of Enterprise Nation said; ?This product and idea is win-win-win. Cappuccino Ads has successfully expanded in Scotland and is now looking beyond its own borders. It has a strong entrepreneurial and ethical approach and is surrounding itself with the support a new business needs.?Cappuccino Ads will now go up against nine other businesses for the title of New Business of the year. ?They will face the Dragon?s Den style live judging in September and then attend the National Business Awards in December to find out who has won.Founder of the company Ian LeBruce said: ?Becoming a finalist for the National Business Awards really recognises the opportunity we have identified, the fast growth we?re experiencing and the potential we have for the future. I?m now looking forward to the live judging and the event in November.?Visit?www.nationalbusinessawards.co.uk?
for a full list of all finalists across categories including the Inflexion International Growth Business of the Year, the ICAEW Sustainable Business of the Year and the UKTI Digital Business of the Year.