CRAIG COULTMAN-SMITH

MARKETSHARE

What was your first job after leaving school/further education?

I was sailor in the Royal Australian Navy – trained as a Medic.

When did you start your business & what prompted you to do it?

1 August 2019. I had been thinking about it for about a year before I was made redundant because the SME I worked for decided they didn’t need a full time marketing department. They were right. This prompted me to develop the idea of Marketshare, a shared marketing department for SMEs.

What did you find most challenging at the beginning?

Generating business.

Who did you ask for advice & why did you choose them?

I reached out to my contacts on LinkedIn.

How did you fund your business?

Through sales.

What would you do differently now looking back?

I should have done this years ago!

What or who has helped you to grow your business the most?

Frank & Paul Connelly of Wee Creative, Paul Egan of Digital Dexterity, Marie Rodgers of Neverending Clients and Tim Berridge of Dividia helped me make Marketshare a reality. Engaging with my LinkedIn contacts has helped me grow the business.

What have been the biggest challenges you’ve faced?

Maintaining self belief and momentum.

What are the future plans for your business?

Grow my client base through helping as many SMEs as possible.

What advice would you give to anyone wanting to set up their own business?

Don’t underestimate the power of LinkedIn.

Tell us something about you that isn’t commonly known.

When I left Australia we were in the grips of a five year drought – I still get excited when it rains….which means I am excited nearly every day in Scotland! I owned an advertising agency in Australia for thirteen years with a core staff of 10. I merged this agency with a larger agency so I could focus on international marketing. I moved to Scotland to be closer to my wife’s family in 2010.

And finally, why did you join WeDO?

I joined WeDo Scotland because Graham Langley and Belinda Roberts invited me. It looked like a great way to extend my network and get to know more like-minded people.

ABOUT MARKETSHARE

Marketshare is a new collaborative concept that gives SMEs affordable access to the type of professional marketing strategies and expertise enjoyed by big companies – but without the big costs.

Through Marketshare you have all the benefits of your own professional marketing department, minus the pain of a massive salary bill.The Marketshare collaboration gives you what your business needs to step up and claim your share of the market. You will have access to professionals at the top of their game delivering relentless Marketing Strategies, powerful Design, intuitive Websites, dynamic Sales Conversion Training, convincing Communications, stunning Video, driven Copy and impactful Advertising.

To find out more about membership of WeDO Scotland, click HERE.