Debbie Byers of Speaker Buzz & Beeline PR joins our Executive Team

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We’re delighted to announce that Debbie Byers, founder of the purpose-led motivational speaker agency, Speaker Buzz and the strategic communications business, Beeline PR, has joined our Executive Team.  Debbie is replacing Liz Hoskin of Positive Qualities who we thank for her hard work and contribution for the past 4 years.


It was a love of storytelling and representing inspiring people that influenced Debbie to create Speaker Buzz.  The purpose-led motivational speaker agency is on a mission to inspire change, representing speakers dedicated to improving people’s wellbeing, creating a more diverse and purposeful workforce and protecting the plant.  Speakers have been supporting global businesses during the pandemic including Coca-Cola, Facebook, Sky, Edrington, ScottishPower, TVSquared and Standard Life.

With more than 20 years’ experience in public relations, stakeholder communications and issues management, Debbie is also a senior PR consultant with broad-ranging industry expertise gained through leading agencies in London, Edinburgh and Glasgow working across corporate, business-to-business and consumer clients, creating many award-winning campaigns. She set up Beeline PR in September 2011 and her husband Jim is a fellow director.

Committed to driving standards in the PR industry, Debbie was Chair of Chartered Institute of Public Relations (CIPR) in Scotland 2009/10 and was winner of CIPR Best PR Consultant Under 30 in Scotland in 1998 … in her own words, a long time ago!

Commenting on Debbie’s appointment to the WeDO Scotland Executive Team, CEO Belinda Roberts said:

We are absolutely thrilled to have Debbie join our Executive Team, all of whom play a vital role in the success of WeDO.  Our Executive Team members are selected on merit and without exception, the time and commitment they give both to the organisation, and to our members, is second to none.  With Debbie’s wealth of experience and respect in the Scottish business community, we know she will be a highly valued and important member of the team.  We all very much look forward to working with her going forward.

Debbie is equally delighted to be joining the team:

Building trusted relationships in business is integral to the success of any business.  I have always recognised the need for contacts and connection and have enjoyed such a positive experience with the WeDO Scotland network since joining last year.  Inspiration comes from others success, challenges and learnings and the WeDO members are so open to sharing their knowledge and experiences.  I am honoured to join the Executive Team to offer my communications expertise to the growing organisation.”

Gordon White, Chairman of WeDO added:

“I’m delighted that Debbie has agreed to join the Executive Team at WeDO Scotland, she is a very valuable and welcome addition to the team.  Her expertise will complement the vast range of knowledge and experience we already have in the Executive Team.  Debbie is a proven professional and an experienced business owner and leader, I’m certain her input will be an enormous benefit to the WeDO members going forward.  I’m grateful that she has agreed to join us and I look forward to working with her in the future.”