BQ is making an ambitious switch to become a digital-first publishing platform, driving economic growth across the UK.
Traditionally BQ has reached that audience by blending regular quarterly print titles with an expanding digital portfolio, and a number of high profile events. But more recently, their audience has demanded that more of their content is made available online. And their digital audience is growing exponentially as a result.
As part of that process, from 1 April they’ll be rolling out a new and improved digital portfolio. They’ll also be refocusing their print publishing portfolio on specific sectors, and dedicated to subjects of economic importance.
That means after their Spring editions they’ll no longer be publishing their quarterly general interest magazine, as they strengthen their focus towards those subjects that really matter to business.
But they’ll be making all of that general interest content available, for free, at www.bqlive.co.uk, alongside an expanded digest of interactive news, analysis, features and interviews. All shaped around the interests and individual preferences of each and every user.
And they’ll be investing in their local daily digital bulletins along with an expanded social media output to make sure their audiences are kept up to date with what they need to know, when they need to know it.
It’s another landmark in the growth of the BQ brand, but, more importantly, it’s another big boost to the scale, immediacy and relevance of the service they’re able to offer all of our audiences and partners.
We wish the team at BQ all the very best with their exciting changes and look forward to continuing to work with them as our Media Partners.
You can sign up to receive the digital edition of BQ Scotland by clicking HERE.