April Edinburgh Networking Breakfast ‘Branding You’ – Jak Carlin of Alleyoop®
27 April 2023
8:30 am - 10:00 am
Our Networking Breakfasts launched in February 2022 and are a key monthly event in the Scottish business calendar, taking place in both Glasgow and Edinburgh. They are open events where both members of WeDO and non-members are welcome. Offering a fantastic opportunity to spend a full hour networking, we alternate each month between an entrepreneurial speaker who will share their journey (including challenges faced – no rose tinted glasses overviews!) and topic based, where the speaker will share their expertise and tips on a specific subject. Places are limited to 50 to enable effective networking and are allocated on a first come first served basis. Please note that tickets must be booked in advance and will not be available on the door.
This month, we are delighted to be welcoming Jak Carlin of Alleyoop® – the personal branding specialists focused on Branding You. Jak creates, delivers and maintains the most impactful personal brands through strategy, content and engagement. He will be sharing with us why your face is your more valuable than your logo along with his top tips for building Brand You.
“People want to engage with people – not companies.
I was listening to a podcast and heard of a brand that I hadn’t heard of before.
I didn’t google the brand.
I didn’t look at their website.
I didn’t look them up on Facebook or Instagram.
I went straight onto LinkedIn, to find out who built that brand.Who runs it day to day?
How did it come about? What’s their story?” Jak Carlin
The way people engage with businesses is changing.
The rise of business related content, Founder / CEO podcasts, behind the scenes documentaries, docu-series and founders documenting their own journey on YouTube, TikTok or instagram show that we’re now way more interested in the lives of the entrepreneurs behind our favourite brands.
Because the way we consume content has changed.
We no longer need to form an opinion of a brand based on what we see on a tv ad or hear on the radio.We have a periscope straight into the day and life of the founder of our favourite brand, and, done properly, it’s the most powerful tool in marketing.
After 9 years with Bauer Media, Jak has spent his career connecting brands with audiences. He believes it’s as simple as that.
He has now built a full service advertising / marketing agency and is working with business owners in the UK and the USA to strategise, develop and build their personal brand.
As well as discussing personal branding as a growth area of marketing, Jak will give actionable advice on how you can start to plan and execute your own personal brand.
Anyone with an interest in business who is looking for an enjoyable networking event! Unlike many networking events, there is a full hour allocated to networking.
The ticket price of £21 + VAT for members and £26 + VAT for non-members. The ticket price includes tea/coffee and a bacon roll or pastries. Please select your choice when booking your ticket.
A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end at 5pm on Tuesday 25th April.
Tickets can be cancelled and refunded by emailing [email protected]. We regret that any tickets cancelled after 12 noon on Thursday 20th April will not be applicable for refunds for any reason. Tickets can be transferred to a different name until Tuesday 25th April at 5pm by emailing [email protected]
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Venue Phone: 0131 376 9494