COVID-19 SUPPORT SERIES: Avoiding Hibernation & Future Proofing Your Brand

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  • Members Avoiding Hibernation
     21 April 2020
     4:00 pm - 5:00 pm

It may seem like a paradox, but times of crisis actually provide opportunities for businesses to grow their brand’s market share if they’re prepared to think long-term.  Working from home is resulting in more people spending time online and now, more than ever, companies need to think about their tone and messaging, and communicate around their values. 

We’re delighted to have WeDO 2013 High Growth Company Award winner, Glasgow Executive Team Chair & Awards Judge, Gordon White of fatBuzz hosting this event for us.  Our thanks to him for kindly giving his time and sharing his experience, ideas & advice with us.

Topics covered by Gordon will include:

  • Data capture – growing your online audiences 
  • Lead generation – growing your potential customer base
  • Building trust capital & authenticity of brand voice – refocusing engagement strategies
  • Loyalty – enhancing relationships with existing customers
  • Creating ‘feel-good’, empathetic and goodwill content – growing your followers
  • Refocusing your engagement strategies


Gordon has been running his own marketing agency since 1986 and has had the privilege of working in most market sectors for organisations throughout the United Kingdom. The initial business provided design and marketing services then, moving with the times, web design, E-commerce, and digital marketing.

Gordon and his team at fatBuzz simplify digital marketing and make it as easy as possible for businesses to adopt a sustainable digital strategy. He advises on content creation, brand journalism, influence marketing, email marketing, customers service, Facebook Advertising and lead generation.  

Gordon has also been a brand owner, with John Letters of Scotland, then the oldest golf club manufacturing business in the world. 

11 years ago, Gordon delivered the first New Media Breakfast and these take place monthly in Glasgow & Edinburgh. Widely respected as the ‘go to’ marketing events for the SME business community, they attract regular monthly audiences of 150+ attendees.

Gordon regularly presents marketing topics to audiences from 10 – 500 (much preferring the 500!) and enjoys sharing knowledge about the power of marketing and how to use it effectively in business. His presentations are usually lighthearted and aimed at helping people to understand the options – he doesn’t use technical jargon or acronyms, he prefers to use real life examples and a touch of humour! 

    Please check your text messages or in the events section of our app for the link to register after which you will be emailed the dial-in details.  Remember you can  submit a maximum of 2 questions prior to the event – instructions are in the confirmation email.

    Our series of COVID-19 Support Events are FREE for WeDO Scotland members and take place twice weekly in addition to our weekly Brainstorming meetings every Monday at 11am and our Social Drinks on Thursdays at 5pm.