- January 31, 2018
4:00 pm - 6:00 pm
In the last few years we have heard much about the power of big data, which is allowing brands and organisations to offer more tailored, targeted and personalised products and services than ever before. The benefits of this to the consumer may be obvious, but raise many ethical questions, and not just when personal data is in the hands of unscrupulous businesses.
It’s been clear for some time that data laws need to change and will be changing – but quite often the terms in which this is discussed is vague, sensationalist or highly technical. This masterclass will be a simple guide for those who want to know more about what the new regulation is, what its impact is likely to be and how to ensure your business complies.
What is GDPR?
On 25 May 2018, the General Data Protection Regulation (GDPR) will be enforced across Europe, including the UK. The law aims to give customers and individuals more control over their data and to create a uniformity of rules to enforce across the continent.
Why should businesses care about GDPR?
Although this law comes from the EU, it will have a global impact. It will affect any business holding personal data on customers, prospects or employees based within the EU, and such businesses need to be preparing for the change now. If businesses ignore this law, they can be fined up to €20m or 4% of their global annual turnover.
Giant fines aside, it’s worth remembering that data protection is more than a compliance issue. Customers care about their privacy and expect businesses to respect that. It’s good business sense to demonstrate that you ‘get’ this cultural aspect, as well as the financial one.
What are the new rules?
The rules are very complex, but there’s no need to be overwhelmed by them, this masterclass will help you to understand all aspects of GDPR to ensure you comply and avoid the fines for non-compliance. If you build the rules into your organisational culture rather than being tyrannised by them then they will help you manage data more effectively, internally and externally.
The rules can be seen as following 6 themes:
à Know what you have, and why you have it
à Manage data in a structured way
à Know who is responsible for it
à Encrypt what you wouldn’t want to be disclosed
à Design a security aware culture
à Be prepared – expect the best but prepare for the worst
What is the impact on businesses?
The impact for businesses will undoubtedly be huge. The new rules will require businesses, regardless of size, across the globe, to transform their policies, structure and employees to ensure compliance and adherence. Data protection and security has to be built into the fabric of businesses. Every person within a business needs to be aware of the principles, at every level and in every discipline.
We realise that this is highly relevant and important topic for all of our members and we will therefore confirm the venue nearer the time once we see the number of bookings.