• February Glasgow Masterclass
    February 18, 2020
    2:00 pm - 5:00 pm

**MEMBERS ONLY EVENT **

There has never been a better time for your business to have a presence on LinkedIn.  It’s is an incredibly valuable tool for businesses and every company should ensure they have a presence either via a Page and/or a Group. The latest statistics in 2020 reveal that it has 660 million members in 200 countries and territories – 310M of which are active monthly users with 40% visiting the site daily.  There are more than 30M businesses with Company Pages listed on LinkedIn  It also highlighted that 61 million Linkedin users are senior level influencers and 40 million users are in decision-making positions.  LinkedIn is an incredibly valuable tool for networking and business development and knowing how to use it maximise effectiveness is a key ingredient to the success of your business.  

This workshop is designed to bring you up to speed with all the tools available to enable you to promote your business and maximise business development opportunities.  

As always, this will be an interactive session with plenty of round-table discussions and the opportunity to ask questions.  Attendees should bring a laptop with them as the session will entail working ‘live’ on LinkedIn.  

WHAT WILL BE COVERED:

Company Pages, measuring success and best practice.

  • Setting up your Page.
  • Employee Advocacy & building your company’s brand.
  • Strategies to ensure your business is found by potential clients and business partners.
  • Sharing relevant & interesting content & encouraging conversations.
  • Using tagging & hashtags to build your audience.
  • Introduction to Sponsored Updates.
  • Using LinkedIn as a FREE recruitment tool.
  • Using video to promote your business.
  • Promoting your business via your personal profile.
  • Using hashtags to build your followers & increase visibility.

WHAT WILL ATTENDEES LEARN:

  • How to enhance the profile of your business & maximise opportunities.
  • How to grow your audience with the right people & companies.
  • How to engage with potential clients & business partners.
  • How to recruit for free using your business and personal profiles.
  • How to use LinkedIn search as a business development tool for your business. 
  • How to create engaging content.

As always, this will be an interactive session with plenty of round-table discussions and the opportunity to ask questions.  Attendees should bring a laptop with them as the session will entail working ‘live’ on LinkedIn.  

SPEAKER

Belinda Roberts is the Founder of WeDO Scotland and the co-author of ‘21st Century Networking’An early adoptee of LinkedIn, she has long been an advocate of the opportunities presented by the platform to grow your network as well as building your personal online brand. With over 20 years training & coaching experience, Belinda’s knowledge sharing is hallmarked by interactive, relevant and results-driven sessions with ample opportunity to gain knowledge through ‘doing’ and participating rather than just listening.

“Belinda not only knows the detailed workings of LinkedIn, but can transfer this knowledge in an extremely personable, hands-on way. It was really beneficial to be able to put some of her ideas into action during the “live” session.” 

 

“I attended a LinkedIn session run by Belinda and was immediately impressed by her depth of knowledge on the subject. Her recommendations on improving my LinkedIn profile have been enormously beneficial to me. I would highly recommend her to anyone wanting to increase their visibility on LinkedIn and wanting to make genuine connections that are useful to them and their business.”

 

“Our small, focused session was characterised by excellent handouts, a supportive atmosphere among the other participants, and personalised recommendations from Belinda, who has a great intuitive sense about LinkedIn and what works there.” 

With thanks to our Glasgow Masterclass sponsors & hosts:

Venue:  

Venue Website:

Address:
100 Queen Street, Glasgow, G1 3DN

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