Glasgow Networking Breakfast – Gordon White of fatBuzz – 12th January

Our Networking Breakfasts launched in February 2022 and are a key monthly event in the Scottish business calendar, taking place in both Glasgow and Edinburgh.  They are open events where both members of WeDO and non-members are welcome.  Offering a fantastic opportunity to spend a full hour networking, we alternate each month between an entrepreneurial speaker who will share their journey (including challenges faced – no rose tinted glasses overviews!) and topic based, where the speaker will share their expertise and tips on a specific subject.  Places are limited to 50 to enable effective networking and are allocated on a first come first served basis.   Please note that tickets must be booked in advance and will not be available on the door.

This month, we are delighted to be welcoming Gordon White of fatBuzz and Chairman of WeDO who is joining us at both our Glasgow and Edinburgh breakfasts.

January is the time for planning the year, so it’s appropriate that Gordon is coming along to the January Networking Breakfast to chat about Content Marketing, specifically content planning in 2023.

Gordon works with a wide variety of businesses, assisting them with their Brand Journalism, so he is the ideal person to answer your questions and inspire your Content Marketing efforts.

Now more than ever, Content is vital to getting your message to a relevant audience, but many people struggle to create and maintain a long-term content plan. During a short introduction, Gordon will share some tips about developing a plan that will work for your business. But the bulk of his talk will be a Q&A session where he will happily answer your questions about Content Marketing.

If you find it challenging, or you have a specific question you’d like to ask, please come along on the 19th of January. Some of the things that Gordon will touch on include:

• What constitutes Content
• The benefits and importance of a Content Plan/Calendar
• How to ensure you publish the right variety of Content
• How often and when should you post
• Measuring the return on your investment

Gordon presented the New Media Breakfast sessions in Glasgow and Edinburgh for eleven years until March 2020. Those who attended any of these sessions will appreciate Gordon‘s experience and his willingness to share his expertise freely. So if you have a burning question, an ongoing challenge, or a specific problem, join us to find out if Gordon can help you to achieve your Content Marketing goals for 2023.

ABOUT GORDON

Gordon has been running his own marketing agency since 1986 and has had the privilege of working in most market sectors for organisations throughout the United Kingdom. The initial business provided design and marketing services then, moving with the times, web design, E-commerce, and digital marketing.

In June 2010, he merged Design Matters, and what started as a podcast production business, Podcastmatters, into one marketing agency, fatBuzz Ltd. An exciting exercise indeed – dropping a 24-year-old business name and rebranding as fatBuzz.

Gordon and his team at fatBuzz simplify digital marketing and make it as easy as possible for businesses to adopt a sustainable digital strategy. He advises on content creation, brand journalism, influence marketing, email marketing, customers service, Facebook Advertising and lead generation.He has also been a brand owner with John Letters of Scotland, then the oldest golf club manufacturing business globally. The experience provided an entirely different business perspective: buying materials in China, lines of credit, shipping, manufacturing, international exhibitions, and valuable and memorable experiences such as visiting Bentonville and dealing with retail giants, Walmart.

Gordon simplifies marketing and makes it as easy as possible to adopt and implement a sustainable digital strategy. He offers advice about content creation, brand journalism, influence marketing, email marketing, tone-of-voice, company culture, employee engagement, customers service, employee advocacy and business development.

He regularly present marketing topics to audiences from 10 – 500 (much preferring the 500!) and enjoys sharing knowledge about the power of marketing and how to use it effectively in business.  His presentations aim to help people understand the options – he doesn’t use technical jargon or acronyms, he prefers to use real-life examples and a touch of humour!

For 10 years until the start of the pandemic, Gordon delivered New Media Breakfasts monthly in Glasgow & Edinburgh. Widely respected as the ‘go to’ marketing events for the SME business community, they attracted regular monthly audiences of 150+ attendees.

TICKET PRICE

The ticket price of £20 + VAT for members and £25 + VAT for non-members.  The ticket price includes tea/coffee and a bacon roll or pastries. Please select your choice when booking your ticket.