Edinburgh January New Media Breakfast
January New Media Breakfast
23 January 2020
9:30 am - 11:15 am
** OPEN EVENT – NON-MEMBERS WELCOME**
PLEASE NOTE THAT THE 7:30am – 9:45am BREAKFAST IS NOW SOLD OUT & THERE WILL BE AN ADDITIONAL ONE AT 9:30am – 11:15am
Content Marketing is now arguably the most important activity for any marketer; regardless of your strategy, aims or objectives, you will need to be creating content to get your message out to your target audience.
Whether you are trying to raise awareness, generate leads, sell a product, service or event, build a database, educate your target customers/clients, promote an event or encourage donors for your cause, you will need content.
The first New Media Breakfast of 2020 will explore the different types of content you can utilise to tell your story and some of the things you need to consider when developing a content strategy, including how to populate an effective Content Calendar.
Of course, creating content is only a small part of Content Marketing, you need to get it in front of a relevant audience. We will look at the content journey and explore many ways you can share your content to ensure it is reaching as many of your target audience as possible.
Here are some topics we will address at the January New Media Breakfast:
- Creating Content strategy
- Identifying specific aims and objectives for your Content Marketing activity
- Creating a Content Calendar
- Ensuring your content in getting in front of a relevant audience
- Maximising the reach of your content
- Choosing the right tools
- Re-purposing the good content
- Paying to extend the reach of your content
We will provide actual examples of content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist today to use content to get your message directly in front of relevant decision-makers.
WHO SHOULD ATTEND?
Anyone involved in marketing a product, service or cause who would like to find out more about using content to tell their story and get key messages in front of relevant buyers.
The ticket price of £20 + VAT includes tea/coffee and a bacon/egg roll. If you have any special dietary requirements, please tick YES in dietary requirements box when booking and select either a granola bowl or fruit salad. If this is not suitable then please email us on [email protected]
A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end on Wednesday 22nd January at 2pm. Tickets can only be refunded by emailing us on [email protected] before 12 noon on Friday the 17th of January.
*If you would prefer to attend the Glasgow event on Friday 24th January please click HERE.
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