January Edinburgh Networking Breakfast – Master New 2025 Features for LinkedIn Success – Profiles & Pages
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Networking Breakfast
23 January 2025
8:30 am - 10:00 am
OPEN TO MEMBERS AND NON-MEMBERS
Our Networking Breakfasts are popular events which give attendees the opportunity for high quality networking for a full hour, as well as hear an inspiring entrepreneurial journey or from a relevant topic expert. Welcoming, beneficial, fun and outstanding networking opportunities is how guests describe our Breakfasts which take place monthly in Edinburgh and Glasgow.
To kickstart opportunities in the New Year, we always host a LinkedIn® Breakfast to ensure you master the new features enabling you to maximise the benefits of the platform for the remainder of the year. At this Breakfast, we’re shaking things up a little and including Company Pages as well as personal Profiles. There’s a lot to cover so buckle up for a fast-paced and informative session! There will be ample opportunity to gain answers to your pertinent questions and benefit from best practice advice to ensure both you and your business are fully embracing the benefits of the platform. Please be aware that we won’t be covering the basics, this Breakfast is most applicable for seasoned users of LinkedIn®, not those just starting to use the platform.
WHAT WILL BE COVERED
PROFILES
- Multi-image, scrolling banners for more visual engagement.
- Sorting relevance of Who’s Viewed Your Profile feature.
- New additions to the Featured Section on Profiles to showcase more about you.
- New video formats enabling multi-platform use.
- Turn posts into adverts for enhanced reach.
- New notification preferences to personalise your Newsfeed.
- Submitting videos to LinkedIn News.
- Sharing posts off LinkedIn.
PAGES
- Optimising your Company Page profile & incorporating keywords.
- Leveraging visual content and branding & ideas to create more valuable content.
- Driving active engagement from your followers.
- Using Showcase Pages for specific campaigns or products and services.
- Engaging employees as Brand Ambassadors.
- Using LinkedIn Analytics to improve strategy – including new feature of search appearance stats.
- Creating thought-led & informative newsletters.
By effectively managing and maximising both your personal LinkedIn® Profile and Company Page, you can build a stronger brand presence, foster meaningful connections, attract high-quality leads and grow your business in a competitive market.
THE SPEAKER
Our CEO, Belinda Roberts will be hosting this Breakfast. She is an avid LinkedIn user who, as well as heading WeDO, provides networking and LinkedIn coaching both for individuals and teams. Passionate about on and offline networking and the advantages both can bring (and as a bit of a self-confessed LinkedIn® nerd!) she believes that the opportunities on the platform know no bounds. She’s had a few viral posts over the last couple of years and will be sharing her knowledge as well as a few top tips.
“Without any doubt, LinkedIn has played a substantial role in the growth and success of WeDO over the last 16 years. Engagement is key and understanding the right LinkedIn tools can have an impactful and measured impact on the success of both you and your business. Good knowledge of LinkedIn is a pre-requisite for everyone working in business regardless of your job role and business Pages are playing an increasingly important role in the marketing mix whilst making a substantial difference in driving growth.”
WHO SHOULD ATTEND?
Anyone with an interest in business who is looking for an enjoyable networking event! Unlike many networking events, there is a full hour allocated to networking.
TICKET PRICE
The ticket price of £25 + VAT for members and £33 + VAT for non-members. The ticket price includes tea/coffee and a bacon roll or pastries. Please select your choice when booking your ticket.
A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end at 5pm on Tuesday 21st of January.
CANCELLATION POLICY
Tickets can be cancelled and refunded by emailing [email protected]. We regret that any tickets cancelled after 2pm on Thursday 16th January will not be applicable for refunds for any reason. Tickets can be transferred to a different name until 2pm on Wednesday 22nd January by emailing [email protected]
Anyone with an interest in business who is looking for an enjoyable networking event! Unlike many networking events, there is a full hour allocated to networking.
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Venue: Explorers' Bothy Bar - Johnnie Walker Princes Street
Venue Phone: 0131 376 9494
Venue Website: https://www.johnniewalker.com/en-gb/visit-us-princes-street/explorers-bothy-bar/
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