January New Media Breakfast: Influence Marketing

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  • November New Media Breakfast
     24 January 2019
     7:45 am - 9:30 am

There is little doubt that Influence Marketing will be one of the biggest and most talked about topics in marketing in 2019.  Consumers are influenced by what others say about your product and service; customer review sites like Trip Advisor, Trust Pilot and Feefo being good examples of how buyers are increasingly influenced by other people’s experiences of your brand.

Similarly, people are increasingly influenced by genuine endorsements.  Using people to influence buying decisions is not a new marketing strategy; sponsorship and celebrity endorsements have been a central part of marketing for some of the biggest brands in the world for many years. However, it’s not exclusively a strategy for the big brands; for example, you may have used testimonial content in the past which is a form of Influence Marketing.

There is little doubt that it works and people are swayed by what people who influence them say about a product or service. But it’s not just celebrities who influence us, people within our own communities and everyday lives have as much, if not more clout when it comes to even the smallest decisions.

Social channels have brought influence Marketing within the grasp of even the smallest business; it is possible for every company to harness the power of word-of-mouth in new and effective ways.

It’s not just about turning happy customers into ambassadors, although that can be an important element; it’s about identifying who can influence a buying decision and that may not always be people you deal with directly.

There are many ways to utilise Influence Marketing; it needn’t just be about influencing a buying decision. It could be to raise awareness, change a perception or to encourage you to support a cause, there are many ways to use it effectively.

At the January New Media Breakfast, we will be exploring how digital media, is making Influence Marketing an important part of the marketing mix. We will explore the following:

  • Why Influence Marketing is more important than ever before
  • How influence marketing works
  • Identifying your objectives
  • How to identify your influencers
  • Methods of utilising influencers
  • Incentivising influencers – or not?

We will also offer some examples of how businesses, large and small, are successfully adopting Influence Marketing strategies via online channels to find new customers and generally extend their reach.


Anyone involved in marketing a product, service or cause who want to find out about how to leverage influencers who can attract and engage relevant people to their organisation.


The breakfast session will be presented by Gordon White and perhaps other members of the fatBuzz team. You can view Gordon’s profile here.


The ticket price of £20+ VAT includes tea/coffee and a bacon/egg roll. If you have any special dietary requirements, please tick the dietary requirements box when booking and we will arrange a granola bowl for you.  If this is not suitable then please email us on [email protected] . A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end on Wednesday 23rd January at 12 noon.

** If you would prefer to attend the Glasgow event on Friday 25th January, please click HERE. **