June Glasgow Networking Breakfast ‘LinkedIn – what do you want to know?’ – Gordon White of fatBuzz

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  • Networking Breakfast
     8 June 2023
     8:30 am - 10:00 am

Our Networking Breakfasts launched in February 2022 and are a key monthly event in the Scottish business calendar, taking place in both Glasgow and Edinburgh.  They are open events where both members of WeDO and non-members are welcome.  Offering a fantastic opportunity to spend a full hour networking, we alternate each month between an entrepreneurial speaker who will share their journey (including challenges faced – no rose tinted glasses overviews!) and topic based, where the speaker will share their expertise and tips on a specific subject.  Places are limited to 50 to enable effective networking and are allocated on a first come first served basis.   Please note that tickets must be booked in advance and will not be available on the door.

This month, we are delighted to be welcoming

We’re delighted to be welcoming back Gordon White, Managing Director of fatBuzz and WeDO Scotland ChairmanGordon’s LinkedIn breakfasts last year were hugely popular and received outstanding feedback from everyone who joined us.  We therefore decided it would be beneficial to host an annual breakfast all about LinkedIn.

Those who have attended Gordon’s LinkedIn training courses are often surprised that, having thought they knew all the functionalities available on the platform, Gordon always has something new to share.  As with all digital platforms, functionality is continually being updated and Gordon will make sure you’re up to speed with all the latest updates.

“This LinkedIn Networking Breakfast is not a slide show. I won’t be showing you the basics of LinkedIn;  I figure you already know all that. Instead, I’d like to talk you through how to get the most from LinkedIn, the way to sell yourself and your business, and how to make yourself the go-to person in your industry.  I’ll also talk about making good quality connections and provide you with a couple of success stories to give you some inspiration.

But, the benefit of these sessions is to be able to ask your questions. So, I will talk briefly;  then, I’m happy to answer your questions and hopefully help with any challenges you’re having on LinkedIn.

It would help to get some questions in advance, so please email [email protected] if there is anything you would specifically like to know.  But, don’t worry if you can’t think of anything right now, I’ll do my best to answer them on the day.”



Gordon has been running his own marketing agency since 1986 and has had the privilege of working in most market sectors for organisations throughout the United Kingdom. The initial business provided design and marketing services then, moving with the times, web design, E-commerce, and digital marketing.

In June 2010, he merged Design Matters, and what started as a podcast production business, Podcastmatters, into one marketing agency, fatBuzz Ltd. An exciting exercise indeed – dropping a 24-year-old business name and rebranding as fatBuzz.

Gordon and his team at fatBuzz simplify digital marketing and make it as easy as possible for businesses to adopt a sustainable digital strategy. He advises on content creation, brand journalism, influence marketing, email marketing, customers service, Facebook Advertising and lead generation.He has also been a brand owner with John Letters of Scotland, then the oldest golf club manufacturing business globally. The experience provided an entirely different business perspective: buying materials in China, lines of credit, shipping, manufacturing, international exhibitions, and valuable and memorable experiences such as visiting Bentonville and dealing with retail giants, Walmart.

Gordon simplifies marketing and makes it as easy as possible to adopt and implement a sustainable digital strategy. He offers advice about content creation, brand journalism, influence marketing, email marketing, tone-of-voice, company culture, employee engagement, customers service, employee advocacy and business development.

He regularly present marketing topics to audiences from 10 – 500 (much preferring the 500!) and enjoys sharing knowledge about the power of marketing and how to use it effectively in business.  His presentations aim to help people understand the options – he doesn’t use technical jargon or acronyms, he prefers to use real-life examples and a touch of humour!

For 10 years until the start of the pandemic, Gordon delivered New Media Breakfasts monthly in Glasgow & Edinburgh. Widely respected as the ‘go to’ marketing events for the SME business community, they attract regular monthly audiences of 150+ attendees.


Anyone with an interest in business who is looking for an enjoyable networking event!  Unlike many networking events, there is a full hour allocated to networking.


The ticket price of £21 + VAT for members and £26 + VAT for non-members.  The ticket price includes tea/coffee and a bacon roll or pastries. Please select your choice when booking your ticket.

A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end at noon on Tuesday 6th June.


Tickets can be cancelled and refunded by emailing [email protected]. We regret that any tickets cancelled after 12 noon on Thursday 1st June will not be applicable for refunds for any reason.  Tickets can be transferred to a different name until Tuesday 6th June at 5pm by emailing [email protected]

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Venue Phone: 0141 248 2214

Venue Website:

32 Royal Exchange Square, Glasgow, Glasgow City, G1 3AB, United Kingdom