We co-host the monthly Edinburgh New Media Breakfasts with our partners fatBuzz, winners of our 2013 High Growth Company of the Year Award. The New Media Breakfasts are open to both MEMBERS and NON-MEMBERS of WeDO and are for entrepreneurs, business owners, start-ups, marketing professionals and decision-makers in the private sector as well as individuals working in the public and third sectors. They provide up-to-date information about digital media and how the adoption of a digital approach can transform your business or organisation. The Edinburgh events take place in Tigerlily at 125 George Street in Edinburgh and repeat in Glasgow the following day.
The New Media Breakfast events are strongly focused on why to rather than how to and are designed to allow you to make more informed choices about introducing a digital culture and social media participation. At each breakfast, there is a presentation on a specific topic followed by a question and answer session. There is plenty of time, both before and after the presentation for networking and to find out what others are doing with social media in their businesses and organisations.
In the past the New Media Breakfast topics have included subjects such as;
- Facebook for Business
- Social Media and the Bottom Line
- Video for Business
- Google Analytics and Pay-Per-Click Advertising
- Social Media in the Workplace
- LinkedIn and Brand You
“SEO in 2017 – WHAT SHOULD YOUR BUSINESS BE DOING?”
SPEAKER: Tim Barlow of Attacat
THURSDAY 30TH MARCH 2017 7:45AM – 9:30AM
Simple recipes of SEO success that only involved keywords, content and links are starting to feel like a distant memory.
In the 8 years the New Media Breakfasts have been running, Google has got better and better at determining who deserves to rank. You may be starting to ask whether you still need to optimise your site? Indeed with so much of Google’s real estate being taken up by paid listings, is there even an opportunity for SEO?
Unsurprisingly, the answer is “Of course!”. At this New Media Breakfast we’ll explore what businesses need to be focusing their budgets on to deal with these changes. By attending, you’ll come away with practical day-to-day things you can be doing but we also aim to inspire you to think about some of the more daunting business challenges that the constant acceleration of technology presents.
We’ll look at Google’s quest to morph from search engine to Star-Trek-like personal assistant and how Amazon’s Echo, Facebook Messenger and others are starting to provide a very real threat to Google’s dominance in search (in ways that may not be immediately obvious).
We’ll look at what “mobile-first” really means and encourage you to think well beyond “responsive website”. We’ll look at the re-emergence of tech SEO (including demystifying three letter acronyms such as AMP) and the role of content.
Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh which was nominated by Google for their “Outstanding Premier Partner award in 2016 and is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 8 years, so we are delighted to welcome him back in 2017.
Tim has long advocated a “No short-cuts” approach to SEO – a strategy that is repeatedly shown to be valid as Google and other search engines have consistently improved their ability to detect efforts to game the system.
Tickets will only be refunded when an email is sent to email@example.com more than 48 hours in advance of the event taking place.
The ticket price includes tea/coffee and a bacon/egg roll. If you have any special dietary requirements then please email firstname.lastname@example.org at the time of booking and we will be happy to arrange an alternative for you. Ticket sales close at midday on Wednesday 29th of March.
To buy more than 1 ticket, please click HERE.
To be added to the New Media Breakfast mailing list, please email us on email@example.com
WeDO SCOTLAND MEMBERS, TO BOOK YOUR NEW MEDIA BREAKFAST TICKETS, LOG INTO THE APP OR CHECK THE MEMBERS REMINDER EMAILS.
2017 NEW MEDIA BREAKFAST DATES