September New Media Breakfast: Making the most of LinkedIn for you & your business

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  • May New Media Breakfast
     19 September 2019
     8:45 am - 10:30 am


LinkedIn is THE business networking platform.  It’s also a major publishing platform and it’s the best place to find and connect with people who are relevant to you and your business.  Whether you’re operating in the B2B, B2C or Charity sector, LinkedIn will be useful to you because it connects people to people in a meaningful way.

Much has changed on LinkedIn since we last covered it at the March New Media Breakfast in 2018.  The last 18 months have seen an enormous rise in the number of monthly active users, but more importantly is the increase in daily active users.

We will be looking briefly at the essentials like optimising your profile and how the algorithm works.  However, the majority of the presentation will look at recent changes and new functionality.  We will look at the following:

  • Changes to Personal Profiles.
  • Social Selling – What it means and why it’s important.
  • Publishing Content – Best practice and increasing reach.
  • Articles – Are they worth considering?
  • Creating killer headlines.
  • Hashtags – Why they are important and best practice?
  • Finding relevant connections.
  • Business Pages – Why they are becoming more important
  • Groups – Are they still valuable?
  • Developing meaningful relationships

In addition to this, we will be sharing useful tips and some information about useful tools that can help you manage and build your LinkedIn presence.

We will also have time to answer your questions about LinkedIn during the Q&A session at the end of the presentation.

Of course like any platform, LinkedIn is only as useful as you make it, so we will be advising you on  what you need to do to optimise your LinkedIn personal profile and how to attract and engage with relevant people.


This will be a very useful session for anyone with a LinkedIn profile, especially those using it to try to find new connections and create meaningful engagement. The session will be presented in an easy-to-understand manner that will enable you to get the best from LinkedIn for you and your business in the future. 


Gordon White, Managing Director of fatBuzz Ltd will present this breakfast. 


The ticket price of £20+ VAT includes tea/coffee and a bacon/egg roll. If you have any special dietary requirements, please tick the dietary requirements box when booking and we will arrange a granola bowl or fruit for you.  If this is not suitable then please email us by emailing us on [email protected]  

A VAT invoice will be issued once you have booked your ticket. Please note that ticket sales end on Wednesday 18th September at 2pm.  Tickets can only be refunded by emailing us on [email protected] before 12 noon on Friday the 13th of September.

** If you would prefer to attend the Glasgow event on Friday 20th September please click HERE. **

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