Free Social Media Training Day for Charities
Our Founder, Belinda Roberts?who is also Founder of The Networking Coach is delighted to be one of the presenters at a very special event for charities in Scotland organised by our partners fatBuzz?- a free social media training day for registered charities. ?Gordon White, Managing Director of fatBuzz comments:
“We have always been committed to helping charities whenever we?can, however as a commercial organisation, there is only so much we can do on a one to one basis. ?We believe in the notion we should ‘work hard, play and give something back’; that’s why we are running this exclusive event.
We are fortunate to have the support of?No.29 Private Member’s Club,?Commsworld,?Orb Group,?The Networking Coach?and?Bloom VC?to help us run this important training session specially for registered charities in Scotland.
We intend this to be an intensive day of presentations to help charities understand the potential of social media and demonstrate how they can use the various tools to tell their story and create emotional connections. We will explore how to raise awareness, and support fundraisers and fundraising events; every topic will be tailored to charities with the aim of helping to make the most of their time when engaging in social media.”
EVENT DETAILS
HOW TO BOOK
If you would like to come along please email Fiona Macdonald?[email protected]?with your name and the name of your registered charity. ?Alternatively, you can call Fiona on 0141 427 0727. Places are limited and bookings will be taken on a first come basis so please reserve your place as soon as possible.
PLEASE SHARE WITH OTHER CHARITIES
PROGRAMME
8.30 – 9.00
9.00 – 9.10
9.10 – 9.30
- Why the third sector should be using social media?
- Back to Basics – Simplifying Social Media Marketing
9.30 – 10.00?
- Blog platforms
- Content
- Building and audience
- Sharing and syndicating your blog posts
10.00 – 10.10?
10.10 – 10.25?
10.25 – 10.40
10.40 – 11.00
11.00 – 11.30
Why you should consider podcasting as part of your marketing mix
- Podcasting options
- How to capture content
- Editing content
- Publishing your podcast
- Finding your audience
11.30 – 12.15
How charities can make use of Facebook for awareness, raising funds and, supporting fundraisers.
- Branding
- Tabs and iFrame Pages
- Using the timeline
- New functionality
- Liking, Commenting, Sharing and Tagging
- Photos and Video
- Syndicating content to your page
- Insights
12.15 – 12.45
12.45 – 13.15
13.15 – 13.45
What is crowdfunding and how it could work for charities?
13.45 – 14.30
TWITTER AND MICROBLOGGING?- Gordon White, fatBuzz
- Branding
- Functionality – Following, RT’s, Hashtags etc
- Searching – On Twitter and via Tweetdeck
- Lists
14.30 – 14.45
14.45 – 15.30
LINKEDIN?– Belinda Roberts, The Networking Coach
How charities can use LinkedIn to engage
- LinkedIn Personal Profiles, Groups and Pages
- Setup – Things to consider
- Managing and promoting your LinkedIn presence
15.30 – 16.15
VIDEO?- Gordon White, fatBuzz
Why video?
- Video options
- Branding your video content
- User generated video content
- Sharing video content
16.16 – 17.15
Most organisations struggle with content, we will explore the following:
- What do you talk about?
- How do we say it?
- Where do we say it?
- How often do we say it?
- How do we make it engaging?
- How do we get people to share it?
17.15 – 17.45?
We hope you are able to attend the training session and that you will share the event with others. Please use the share buttons below to tell others in your community about this very special event.
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