Our Founder, Belinda Roberts?who is also Founder of The Networking Coach is delighted to be one of the presenters at a very special event for charities in Scotland organised by our partners fatBuzz?- a free social media training day for registered charities. ?Gordon White, Managing Director of fatBuzz comments:

“We have always been committed to helping charities whenever we?can, however as a commercial organisation, there is only so much we can do on a one to one basis. ?We believe in the notion we should ‘work hard, play and give something back’; that’s why we are running this exclusive event.

We are fortunate to have the support of?No.29 Private Member’s Club,?Commsworld,?Orb Group,?The Networking Coach?and?Bloom VC?to help us run this important training session specially for registered charities in Scotland.

We intend this to be an intensive day of presentations to help charities understand the potential of social media and demonstrate how they can use the various tools to tell their story and create emotional connections. We will explore how to raise awareness, and support fundraisers and fundraising events; every topic will be tailored to charities with the aim of helping to make the most of their time when engaging in social media.”

EVENT DETAILS

Date:?Wednesday 31st October
Venue:?29 Private Member’s Club, Royal Exchange Square, Glasgow
Time:?8:30am for 9:00am until 5:45pm

HOW TO BOOK

Thanks to generous support, fatBuzz are able to offer this event entirely free of charge.
You must be a full-time employee or official representative of a registered charity to attend the event. We would like as many charities to be represented as possible, therefore we are initially limiting attendance to 2 people per charity.

If you would like to come along please email Fiona Macdonald?fiona@fatbuzz.com?with your name and the name of your registered charity. ?Alternatively, you can call Fiona on 0141 427 0727. Places are limited and bookings will be taken on a first come basis so please reserve your place as soon as possible.

PLEASE SHARE WITH OTHER CHARITIES

We are keen to have as many charities as possible on the day so, please share this post with any relevant people you know who may be interested in attending. ?We have also included share buttons at the top and bottom of the page to help you share this post on your social media platforms.

PROGRAMME

The programme below outlines the topics and the timing of the presentations.?(May be subject to change)

8.30 – 9.00

CHECK IN?

Guest arrive at 29 Glasgow – Tea and Coffee on arrival

9.00 – 9.10

INTRODUCTION?- Gordon White, fatBuzz
Speaker introductions and?purpose of event

9.10 – 9.30

SOCIAL MEDIA MARKETING?Gordon White, fatBuzz
Introduction to social media
  • Why the third sector should be using social media?
  • Back to Basics – Simplifying Social Media Marketing

9.30 – 10.00?

BLOGGING?Gordon White, fatBuzz
The power of blogs and why they should be the ?hub? of your social media activity
  • Blog platforms
  • Content
  • Building and audience
  • Sharing and syndicating your blog posts

10.00 – 10.10?

Q&A

10.10 – 10.25?

CASE STUDY?- Mark Wright, Commsworld
How charities are benefiting from well planned communications

10.25 – 10.40

NETWORKING BREAK
Tea and Coffee

10.40 – 11.00

INTEGRATING ONLINE AND OFFLINE MARKETING?-?Mike Smith, Orb Group
Why you should consider promotional merchandise in your overall marketing strategy?

11.00 – 11.30

PODCASTING?- Gordon White, fatBuzz
Why you should consider podcasting as part of your marketing mix

  • Podcasting options
  • How to capture content
  • Editing content
  • Publishing your podcast
  • Finding your audience

11.30 – 12.15

FACEBOOK?Gordon White, fatBuzz
How charities can make use of Facebook for awareness, raising funds and, supporting fundraisers.

  • Branding
  • Tabs and iFrame Pages
  • Using the timeline
  • New functionality
  • Liking, Commenting, Sharing and Tagging
  • Photos and Video
  • Syndicating content to your page
  • Insights

12.15 – 12.45

Q&A SESSION

12.45 – 13.15

NETWORKING LUNCH
Buffet courtesy of No. 29

13.15 – 13.45

CROWDFUNDING?- Michelle Rodger, Bloom VC
What is crowdfunding and how it could work for charities?

13.45 – 14.30

TWITTER AND MICROBLOGGING?- Gordon White, fatBuzz

Why Twitter is an important social media tool

  • Branding
  • Functionality – Following, RT’s, Hashtags etc
  • Searching – On Twitter and via Tweetdeck
  • Lists

14.30 – 14.45

TEA and COFFEE

14.45 – 15.30

LINKEDIN?Belinda Roberts, The Networking Coach
How charities can use LinkedIn to engage

  • LinkedIn Personal Profiles, Groups and Pages
  • Setup – Things to consider
  • Managing and promoting your LinkedIn presence

15.30 – 16.15

VIDEO?- Gordon White, fatBuzz

Why video?

  • Video options
  • Branding your video content
  • User generated video content
  • Sharing video content

16.16 – 17.15

CONTENT?- Gordon White, fatBuzz?

Most organisations struggle with content, we will explore the following:

  • What do you talk about?
  • How do we say it?
  • Where do we say it?
  • How often do we say it?
  • How do we make it engaging?
  • How do we get people to share it?

17.15 – 17.45?

Q&A AND CLOSING REMARKS
17.45
Networking in the Oyster Bar.

We hope you are able to attend the training session and that you will share the event with others. Please use the share buttons below to tell others in your community about this very special event.