George Shepherd of Brandfix

What was your first job after leaving school/further education?

Brand Strategist – Young & Rubicam London –International Advertising Agency

When did you start your business & what prompted you to do it?

November 2017, it was the only way to offer a specific type of service

What did you find most challenging at the beginning?

Generating good quality leads

Who did you ask for advice & why did you choose them?

My business partners – they have the same experience and perspective as me, my mentor as provided by the Chamber of Commerce & Belinda Roberts of WeDO Scotland for turbo-charged networking.

How did you fund your business?


What would you do differently now looking back?

Too early to say at this stage!

What or who has helped you to grow your business the most?

Those mentioned above who I asked for advice.

What have been the biggest challenges you’ve faced?

Generating leads.

What are the future plans for your business?

Go on helping small, medium & large organisations with their branding & marketing.

Tell us something about you that isn’t commonly known.

I invented Red Sky Crisps and the Babyccino for Pizza Express and was part of the team of 3 who invented the Filet Burger for KFC! 

And finally, why did you join WeDO?

I’m excited to be part of WeDO Scotland which seems to me to be the most active and positively reviewed networking group for entrepreneurs.

What is Brandfix?

Brandfix is a new marketing consultancy for companies, organisations and institutions who want to build and grow their brand but who may be struggling to maintain a consistent message across all the marketing-mix channels.  George previously worked as a Brand Strategist at The Leith Agency, Tayburn, Young & Rubicam (London) and RED SPIDER (the international marketing consultancy he co-founded in 1994).

Brandfix creates Brand Strategy Plans which ensure organisations have a clear direction and are working with many different types of companies and organisations, to deliver bespoke Strategy Plans which help transform their brands and build their profile.  Brandfix have also developed a bespoke set of Marketing Strategy Tools which develop differentiated brand positioning and highly practical Strategic Plans.

George also works with marketing communications agencies as an extra resource to help them develop Campaign Strategies for their clients brands and/or new business pitches.


Categories: Member Profile Interviews