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Sara Roberts

Click on the photo above to view Sara’s LinkedIn Profile

What was your first job after leaving school/further education?

Coming from an entrepreneurial family, the first role was as a freelancer within the events sector. It provided a great training ground from the start, from having to create my own network to enjoying the fruits of my labour working on events such as Gladiators TV show, BMW 3-Series launch and Euro-Anesthesia.

When did you start your business & what prompted you to do it?

The business I run now, The Brand Tailors was started in May 2013. In 2008 I returned from living and working in Sub-Saharan Africa with the idea that I would join a company that would benefit from years of experience of having run my own businesses in many different geographical locations and obviously benefiting from the challenges that brings.

However, as I am sure fellow members will understand, once you have run your own business, it is difficult to join another company. I therefore utilised the UK and European experience gained over the last four years to develop The Brand Tailors.

The raison d’etre behind The Brand Tailors is to bring a holistic approach to brand strategy, internationalisation and provide both System 1 and Semiotic research within the Scottish market.

What did you find most challenging at the beginning?

Making the leap to running my own business again ? I am not entirely sure it gets easier with experience/frequency.

Who did you ask for advice & why did you choose them?

I have surrounded myself with a few key individuals who have no bias in their advice. They are successful business people in their own right, international and are able to provide advice based on experience, opposed to hear say.

How did you fund your business?

The Brand Tailors is in a fortunate position to be service driven, therefore funding is minimal. I am however looking to launch a new company where funding will be required; that is both a story and answer for another time!

What would you do differently now looking back?

Start earlier, have more confidence in my ability. Buy as one of my mentors says, it is up to us to ?take a daily dose of confidence? as we walk this walk!

What or who has helped you to grow your business the most?

There has been no single person or item that had aided my growth. As with most environments, it is down to honesty, integrity, excellence and great networks.

What have been the biggest challenges you’ve faced?

Developing new networks as a result of being out of the country for so long. That, and ensuring my skill set is truly understood by clients.

What are the future plans for your business?

Increase client volumes, add like-minded people to the team and see where the future takes us. (I don?t believe all our well made plans are set in stone).

What advice would you give to anyone wanting to set up their own business?

Think about the ?pain points? for your potential client base, surround yourself with mentors and supports who have no personal interest in the business and be prepared to work very hard. That said, ensure you create some personal time; it recharges the batteries and helps you stay on top of your game.

Tell us something about you that isn’t commonly known.

I am a third generation entrepreneur and I have lived in three different continents!

And finally, why did you join WeDO?

To associate and build long lasting relationships with like-minded people.


brand tailors

Click on the logo above to visit The Brand Tailors website

Categories: Member Profile Interviews


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