WeDO Chairman Gordon White was appointed in May 2020, having been a loyal and proactive supporter of WeDO since we launched in 2008. In 2014, fatBuzz won our High Growth Company Award in 2013 before Gordon joined our Executive Team, latterly as Chair of our Glasgow team.
Gordon has been running his own marketing agency since 1986 and has had the privilege of working in most market sectors for organisations throughout the United Kingdom. The initial business provided design and marketing services then, moving with the times, web design, E-commerce, and digital marketing.
Gordon and his team at fatBuzz simplify digital marketing and make it as easy as possible for businesses to adopt a sustainable digital strategy. He advises on content creation, brand journalism, influence marketing, email marketing, customers service, Facebook Advertising and lead generation.
Gordon has also been a brand owner, with John Letters of Scotland, then the oldest golf club manufacturing business in the world.
11 years ago, Gordon delivered the first New Media Breakfast and these take place monthly in Glasgow & Edinburgh. Widely respected as the ‘go to’ marketing events for the SME business community, they attract regular monthly audiences of 150+ attendees.
Gordon regularly presents marketing topics to audiences from 10 – 500 (much preferring the 500!) and enjoys sharing knowledge about the power of marketing and how to use it effectively in business. His presentations are usually lighthearted and aimed at helping people to understand the options – he doesn’t use technical jargon or acronyms, he prefers to use real life examples and a touch of humour!
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