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Three Scottish businesses, including 2 WeDO Scotland Award winners and members, have joined forces to work together to combat youth unemployment in Scotland, which latest government figures show is at 50,000 people.

Sales specialist, Klozers has partnered with strategic marketing company Genoa Black and digital marketing business fatBuzz to create Scotland’s first Sales and Marketing Academy, launching in January 2017. The free programme aims to support businesses in educating and up-skilling young people in the industry, and will train 100 graduates annually.  Klozers, won our 2015 New Start Business of the Year Award and is sponsoring this year’s same Award.  Fatbuzz won our 2013 High Growth Company of the Year Award and co-host our monthly New Media Breakfasts in Edinburgh.  It’s always great to see our members working together, especially on such a fantastic programme which is set to have a real impact on youth unemployment to better the Scottish economy.

Iain Swanston of Klozers, said:

 “We are passionate about investing in the next generation of industry experts and with youth unemployment figures on the rise in Scotland, we sought a long-term solution to this issue. The Academy is a great way for graduates to gain first hand advice and training across a range of disciplines. This will support their own personal skills development, whilst supporting businesses with sales and marketing best practice.

To support the development of new talent, the Academy will provide sales and marketing guidance through the development of key skills and use of tools that can be applied practically in the workplace. The Academy will run in conjunction with Scottish Enterprise’s ScotGrad programme.

Cameron Scott, ScotGrad Programme Manager, said: “ScotGrad is delighted to support Klozers in the launch of their Sales and Marketing Academy. We recognise the need for this Academy and will encourage participation from our ScotGrad employers and graduates.”

The course offers access to strategic marketing knowledge from Genoa Black, digital marketing expertise from fatBuzz and sales excellence from Klozers across a 12-month programme. Sponsored by Royal Bank of Scotland, the sessions will take place in its Glasgow city centre facilities with the Academy available to any business in Scotland, and graduates are able to apply throughout the year with four in-takes annually.

Yvonne Greeves, Enterprise Manager at the Royal Bank of Scotland, commented: “Creating opportunities for young people in Scotland is important to the Royal Bank of Scotland. This is a great example of businesses and organisations working together to develop these opportunities and we are proud to be able to use our resources – including our buildings – to give others a chance.”

The official launch and first in-take of the Academy will take place on the 26th January 2017 at the Royal Bank of Scotland, Vincent Street, Glasgow.  To find out more, click HERE.